When you pay a marketing agency $5,000 per month, only about $2,000 (40%) actually funds the people creating your campaigns—the designers, writers, and strategists working on your account. The remaining $3,000? That’s split between keeping the agency’s lights on ($1,500 for office space, software, and other overhead) and padding their profits ($1,500 pure margin). In other words, you’re paying as much for their business expenses as you are for your own marketing results.

This isn’t just about cost—it’s about control. That $1,500 profit margin could instead fund tools, training, or even part-time specialists directly aligned with your goals. Imagine redirecting those funds into strategies you own, without layers of markup. The truth? Many agencies prioritize retaining your retainer over driving your growth. By understanding where your dollars really go, you’ll see why bringing marketing in-house isn’t just cheaper—it’s smarter.

When you take ownership of your marketing, you’re not just saving money—you’re reclaiming control over your business’s growth. My FREE digital marketing course is designed to empower business owners like you to master the strategies, tools, and techniques that drive real results.

You don’t need to rely on expensive agencies to tell your story or connect with your audience. You have the ability to do it yourself, with confidence and clarity. Let me show you how to turn that $5,000 monthly expense into a powerful investment in your skills, your team, and your future. Take the first step today—because no one will care about your business as much as you do. Let’s build something extraordinary together!